Consumer is King

Well, maybe only if you live in Europe.

Guy Gallet, Secretary General of the Royal Belgian Association of the Chocolate, Praline, Biscuits and Sugar Confectionery Industries (Choprabisco) commented on the number of foreign firms buying Belgium Chocolate Firms said Belgian Chocolate is highly regarded because “It is the heritage, the knowledge, the expertise. The blending and the selection of the cocoa beans. The bean is ground to a very small particle size so it is smooth in the mouth. And no other vegetable fat is used, although it is allowed.”

Regarding those who claim their chocolate has a Belgian flavor or is a Belgian collection, he said “It depends on national laws, but in Europe, you cannot mislead the consumer.” Buying chocolate outside of Europe, check the ingredient list and don’t trust the marketing.

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